Who we work with

We work with operators.

Operators, owners, acquirers, lenders, and investors — across the industries that make up the small-business economy.

By Role

The audiences, in detail.

Operators, acquirers, lenders, investors — each with different questions, different stakes, and a different role to play.

Business Owners

Every day you juggle managing customers, employees, and operations.

You'd like to better understand who your best customers are and have a strategic growth and financial plan that keeps you ahead of the curve — but you just don't have enough time to do it all.

Questions we help answer

  • Which are my best, most profitable customers — and which are the least?
  • Where can I find more customers that look just like my best customer?
  • How profitable are each of my products or services?
  • How can I differentiate against the competition and price to win?
  • What are my best opportunities to grow revenue and bottom line?

The Industries

Where we've done the work.

Sectors where we've built deep pattern recognition for what actually moves the needle.

Restaurants.

Restaurants face a trifecta of challenges around retention, profitability, and growth. Fierce competition and shifting tastes make keeping diners coming back hard. Rising food and labor costs squeeze margins. To thrive, restaurants need creative solutions that delight guests and protect the bottom line.

See how we work with restaurants
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Results

Selected engagements.

"Every engagement ends with a plan you can execute — not a presentation you have to figure out how to implement. (Or we will implement for you.)"

Marketing Agency · 2025–Present

A boutique marketing agency

Building the operating backbone behind 400% growth

A two-year-old agency with real momentum but lacking a scalable foundation. The founder was doing everything — and it was starting to cost her. Over 12 months as a full-time operating partner, we built the infrastructure that turned a founder-run hustle into a scalable business. The founder got her time back.

400%

Sales growth over 9 months ($334K → $1.38M run rate)

"For the first time, I could just focus on the work I enjoy the most because Lawrence handled the rest."
— Founder
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Small Business · Prepared Foods · 2024

A local prepared foods business

Customer intelligence and strategy for a local business facing a major decision

A beloved local business with over $1M in annual sales, a loyal customer base, and a decision looming: sell now, or build toward something bigger? The work went deeper than most owners ever go — POS data analysis, customer segmentation, competitive benchmarking, and a sized growth roadmap. The conclusion wasn't a number. It was clarity.

$150–250K

Near-term annual revenue opportunity sized (conservative, bottom-up)

"Lawrence helped me figure out if now was the right time to sell — personally and for the business. That clarity made all the difference."
— Owner
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Mid-sized Business · Weather Media · 2014 and 2024

A mid-sized global weather media company

End-to-end growth strategy at scale

One of the world's most recognized weather brands. A clear opportunity between their consumer products and enterprise offering — but no defined strategy to capture it. The engagement covered everything: competitive benchmarking, primary VOC research across 500+ SMB owners, a vertical prioritization framework, opportunity sizing, and a full GTM strategy.

$15–30M

Annual revenue opportunity sized at scale

"This was the most comprehensive and hands-on growth strategy project I have ever sponsored and that is why we keep coming back to Lawrence to help us with these opportunities."
— EVP, Digital
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Exit Advisory · Healthcare Technology · 2024

A connected healthcare IoT software company

From corporate venture to strategic exit — in five months

An award-winning IoT platform for hospital operations with genuine product-market fit and a corporate parent ready to find the right next home for the business and its team. Built the exit process from scratch. No bankers. Fifty potential acquirers and investors identified and contacted. LOI signed in five months.

$15–20M

Exit value — strategic acquisition

"I worked side by side with Lawrence, from buyer prospecting at the largest healthcare conference in the world to editing the management presentation and conducting prospective buyer calls — it felt like he had been part of my team from the beginning."
— CEO
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