For small business owners
The SmallPond Diagnostic
A look at your financial health, customer patterns, operational gaps, and tool stack. I tell you what's working, what's at risk, and the three things most worth acting on.
Starting at $750Start here
A clear picture of your business — before we prescribe anything. Every engagement starts here.
What happens, start to finish
Answer a few questions about your business. Takes 2 minutes. Your answers shape the diagnostic so it's focused on what's actually relevant.
Before we dig in, create a login on the site and complete a quick mutual NDA — standard practice, protects both of us. Sign via the client portal in under 2 minutes.
Upload last 12 months of financials, a tool list, and a short description of how you spend your time. About 10 minutes to pull together.
I analyze, write a clear 1–2 page summary, and walk you through it on a live 45-minute call. Three priorities and a proposed next step.
What the Diagnostic covers
For small business owners
A look at your financial health, customer patterns, operational gaps, and tool stack. I tell you what's working, what's at risk, and the three things most worth acting on.
Starting at $750For recent acquirers
Map what you've inherited — operations, cash position, team, and systems. Surface the immediate risks. Walk away with a clear 90-day priority list.
Starting at $750For early-stage brands
Cash flow forecast, burn rate, runway visibility, and the two or three growth levers most worth pulling right now. A clear financial picture before the next big decision.
Starting at $1,000What you get
For many clients, the Diagnostic is the first time someone has looked at the whole business — financials, customers, and ops together — and told them what it all means.
Not a list of 20 things to fix. Three specific, sequenced priorities based on what your business actually needs right now.
A recommendation for what to tackle next — and what that engagement would look like. No obligation to continue. But most clients do.
Everything you share is covered by mutual NDA before we begin. Your financials, your tools, your situation — stays between us.
The Snapshot takes 2 minutes. The materials take ~10 minutes. The review call is 45 minutes. That's it.
The Diagnostic is complete and valuable on its own. Keep the findings and the roadmap either way.
Ready to see clearly?
I'll send you a custom proposal — including which Diagnostic variant fits your situation and what it would cost — directly to your inbox.
Not sure where to start? The SmallPond Snapshot is free and takes 2 minutes.
Start the snapshot →