Start small.

Build a legacy.

(Retire early, if you want.)

The Small Business Challenge

Running a small business means wearing every hat, from sunrise to well past sunset. It’s easy to get caught up working IN the business—handling daily operations, solving problems, and keeping things moving. But long-term success comes from carving out time to work ON the business.

Working ON your business means:

  • Understanding your customers → what they value, how they see you, and where you can improve.

  • Assessing your financial position → so you can plan for next year and beyond with confidence.

  • Identifying growth opportunities → to increase revenue, cash flow, and reclaim time for what matters most.

  • Executing the plan → turning strategy into action, ensuring your business is durable, profitable, and built to last.

Many small business owners are facing similar challenges…

54%

Say building awareness & acquiring customers is a major challenge

60%

Have frequent or occasional cash flow issues

85%

Simply don’t have enough time to operate the business AND proactively plan for the future

50%

Have encountered financial challenges in their business due to a lack of financial awareness

At SmallPond VentureCo., we help you step back, think strategically, and make growth happen—so you’re not just keeping the doors open, but opening new ones.

SmallPond VentureCo. is a strategic growth advisory practice designed for small business owners & buyers.

We developed a strategic growth toolkit that enables sustainable strategic growth of your business. We help you think, plan, & execute.

What is “strategic growth”?

Not all growth is created equal. To be “strategic”, it should be…

Profitable

Because not all customers, products, & services are as profitable as others and we want to maximize your cash flow

Differentiated

In order to make your business defensible within your market and against your competition

Right Sized

Based on how big you want your business to be, what capacity your business has and what you could add

Measured

Because growing too fast too soon can be as destructive as not growing at all

We have a philosophy for unlocking sustainable strategic growth.

Our Philosophy.

Whether you are starting a small business, expanding, or acquiring an established one, there are three foundational principles that you should focus on…and this is where we can help you!

Understand

Customer

Health

Understand your customers and what is important to them

  • Who are your very best customers and how healthy are they?

  • How many active customers do you have and how many have left you for a competitor? Do you know why?

  • What could you do to make them customers for life?

Develop

Financial

Foresight

Chart a financial course that allows you to be adaptable and generate more cash

  • What are your most profitable customer segments?

  • Have you optimized your pricing strategy versus your competition?

  • What financial metrics enable you to stay ahead of the curve in down times?

Unlock

Sustainable

Growth

Combine data and “business creativity” to define your growth strategy

  • What product or service enhancements would your customers value and how big is each opportunity?

  • What are the most profitable growth opportunities you could undertake and how long will it take to implement each one?

  • What are the levers of growth that can increase your cash flow with the least friction?

WE ARE…

~ Approachable ~ Strategic ~ Affordable ~ Lean ~ Gritty ~